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Company rolls out Fall 2025 collection and also expands distribution to college stores.
September 1, 2025
By: Melissa Meisel
The latest launch at Bath & Body Works is billed as Booksmart. Inspired by #BookTok’s domination and cozy Autumn days curled up by the fire with a good read, the Booksmart collection is bringing collegiate vibes to life, said the company. As part of the collection, the top customer favorite wallflower scent, Book Loft, is growing and is now available in a 3-Wick Candle, Fine Fragrance Mist, Foaming Hand Soap and beyond. College Stores Just in time for back-to-school season, Ba...
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